Story Business: Why Stories Rule the World and How They Can Reinvent Your Business by Gavin McMahonStories move people and people move business. In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion dollar tech unicorns, revealing how storytelling is a powerful and undervalued tool for driving business success. Drawing on vivid examples of the rise and fall of real world companies, McMahon exposes a timeless truth: It's not the best ideas that win, but the best packaged ideas. From shaping strategy and

" and "a visual feast

'Gerda Muller's illustrations are extremely attractive

" Clive Hamilton

-- Iyanla Vanzant

it follows the body's wisdom in its search for renewal and healing

"Empowering and fresh

irresistible logic

and the art of education on every page she's written

O Lady Moon

rather than destroys

and sustainable living quarters

That's exactly what she's done with this book